How Tech Savvy Is Your Business?

February 3, 2016 10:22 pm0 commentsViews: 83

By : Diana Smith

image 3Traditional business owners are often over their head with accounting, marketing, managing and other duties. For some, worrying about the tech capacities seems like a distant thought. Still, today, no business exists in a technological vacuum. Establishing a modern company without technical infrastructure seems unimaginable with the surge of digital media and information age. Unless you stick to an antique business model, some kind of technical support is necessary to fuel the business machinery. Moreover, as companies grow, they tend to become more technically sophisticated.

Wizards and apprentices

Some industry sectors are more affected by tech novelties than others, but they all require a certain level of professionalism. Sitting on the IT staff meeting with a blank look on your face is not something that you can afford.  On the contrary, by making an effort to educate yourself, you would be able to produce cost- effective decisions. This is a preferable solution over hiring a consultant, because without a clue of what is going on, you still will not be able to access the worth of advice. So, even those who are baffled by small technical issues can take a course of IT degree to gain an insight into the dynamic tech scene.

There is also a ton of free online educational resources and tutorials, some of the best being The Khan Academy and Academic Earth. Therefore, investing in yourself could be a great, inexpensive way to get the small business of the ground using the cutting-edge tools at your disposal. And the next time you find yourself in a room with tech wizards, you may be able to say something other than “English please”. Nobody knows everything, but the opposite scenario may lead your company losing a fortune or at least missing great opportunities for growth.

Of course, if you are confident in your abilities you can do it all by yourself. So, do you know where to find genuine notebook parts, or do the repairs if needed? Do you know how to use business and communication platforms that could take your operation to the next level? What are technological best practices and how do they affect business productivity? Even if you know the answers to these questions, it is likely that you will fall behind your competition. That is why having a dedicated IT team that does the heavy lifting is a way to go for many companies. Outsourcing some or entirety of tech work is another possibility that fits most budgets.

Tools of the trade

image 4The beauty of keeping up the pace with the technology is that it does not require you to blow the budget. Start with small things like the way you use your email account. Steer away from generic addresses and see to it that your brand is incorporated in your email correspondence. Furthermore, note that you can find cheaper alternatives to popular software. Google Drive is a cloud service that has similar capacities as Microsoft Office Suite, and the same goes for the open-source Apache Open Office. There are other free cloud-based file storage services like Dropbox, and services that enable conference calling or hosting video conferences with dozens of participants. Some programs are paid, but this is not an expense, as much as it is an investment.

Finally, focus on your company’s website. It is the first impression you will make on many customers and clients. Thus, it must look professional and also be tailored to the habits of online searchers. Get to know the basics of search engine optimization (SEO), and how can you increase the visibility on all-important digital junctions. This is a backbone of digital marketing strategies that are overshadowing the traditional ways of the marketing. So, by investing in a visually appealing, well-optimized and branded website, you are driving your sales and making connections on a global scale.

In the deep

Even those who have been living under the rock must have overheard that humanity is standing on the new digital frontier. The upfront and maintenance costs of putting tech infrastructure in place are much smaller than those of ignoring the modern tech blessings. Hence, it is a good idea to develop a deeper understanding about the world of technology. Stay on top of best practices, trends and developments on the business software market.  That way, you will be able to increase the productivity, build a solid reputation, and develop a recognizable brand.


Diana Smith is a full time mom of two beautiful girls interested in business and marketing news. In her free time she enjoys reading about advertising and latest business technology.


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