Rank Your New Business With SEO

June 20, 2013 4:33 pm8 commentsViews: 123

By : John Johnston


Whether you have been running various businesses for a number of years or are looking to try your hand at online selling for the very first time, generating brand awareness and traffic through search engine queries can often be a difficult task, especially in this highly competitive climate.


For those who may not be too familiar with search engine optimization, SEO is the ability to help your website’s pages appear in various search engine queries based on specific keywords related to your business. The higher up your website appears within these search engine results, the greater brand exposure you will achieve and the more traffic you will generate.


In the past, many people who have carried out SEO work considered unethical means in order to easily achieve a higher ranking for their business with very little work.  However, due to the various Panda, Penguin and other updates produced by Google, these black hat techniques are now penalizing websites, rather than adding traffic to them.  When first setting up your website, you need to carry out both on and off site SEO to ensure you give your business the best chance of achieving a possible high ranking. This is mainly done by keyword optimization and link building.


If you are unfamiliar with how SEO works, you could outsource the SEO work for your site to an external company who specializes in purely SEO.  However, the costs for the service may negate the added traffic and business it will bring in.  As a starting business, it may be better for you to initially carry out the SEO work yourself, reviewing its success after three months and then acting accordingly.



So where do you start? Well, the first thing you should do is go through the web pages of your site and add keywords that relate to your business. For example, if you run a store that sells dresses, you would want your keywords to be aimed around “women’s dresses,” “women’s clothing” and other keywords that a user would type in a search engine when looking for products similar to what you sell. These keywords not only go in the text contained on the page, but also need to go in your meta title and meta description for each page.   However, once you have entered all the keywords for each of your pages, it doesn’t just end there.  You need to monitor and update your keywords on a regular basis to ensure that your pages are as optimized as possible. Keywords that have a high search frequency one month, may not be very popular the next. There are a number of ways to do this. The first would be to check the analytics for your own website through sites like Google Analytics or SEO Moz, looking at which keywords have brought traffic to your site.  As your site is in its infancy and most likely won’t have been crawled, this probably won’t be a true indication of keyword strength.  Another way to check is to use a keyword tool to look at how many local and global searches a particular keyword has achieved over a month.


If you have done all these and are still struggling to come up with keywords, look at some of the keywords being used by your competitors either through a keyword tool or by viewing the source of their pages.  It stands to reason that if a competitor is regularly on the first page for search engine queries related to your business, their pages must be fairly optimized.


Off Page SEO  SEO3

Now that you have done some work on your on-page SEO, now it’s time to focus on the off-page side. This means building lots of links directly to your site.  The best way for you to do this is through blog posts. Writing blog posts either for your own blog or as a guest for someone else’s, allows you to create content that is not only going to intrigue and entertain an audience, but is going to contain a link to your site through backlinks. This essentially means hyperlinking a phrase/keyword in your blog that relates to a relevant page on your site.  For example, if you mention “summer dresses” in your blog article, you may hyperlink that to a page on your site that contains all of the summer dresses you sell.  While quantity in terms of the number of articles created and links produced is important, the quality of those sites which contain the links is also important. The higher page authority a site containing your links has, the more impact they will have.


Many businesses in the past have used directories and other heavily linked based sites to get as many links out there as possible. However, Google’s Penguin updates have made these much less effective and you should limit the number you have. Another great way to generate links is through your various social media pages. Posting a status with a relevant link to your website provides you with not only a way for your followers to travel directly to your website, but also provides you with a much needed link with a heavy weighting. The more likes, shares and re-tweets your linked statuses get, the better they will perform and the quicker Google will crawl those linked pages.  However, you need to bear in mind that although you may do the necessary SEO work on your site, it can often take up to three months for Google to crawl through your web pages, pick up the necessary keywords and rank them within a specific search engine query.


This article was written by John Johnston.   John is part of the marketing team for Workwear Express.  Workwear Express is a leading supplier of workwear and printed t-shirts for a variety of businesses, organizations, events and brands. Visit www.workwearexpress.com!



  • This is a very interesting — and important — article that offers some great tips for optimising the online presence of a new business. Thank you for posting it.

  • Guest Author

    Thanks for the nice comment, Jere Call ….

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